Skip to content
    Systems · Growth · Impact

    Behind every company that grows is a system.I build it.

    As a consultant, operational partner or trainer, depending on what you need right now.

    Dr. Desirée Schatzl, Strategieberaterin für Marketing, Wachstum und Internationalisierung
    Packages

    Consulting packages

    From foundation to scale, designed and built together.

    01 / 05

    AI Basics at Work

    For small and medium companies

    Your team knows AI matters. But no one knows where to start.

    Goal
    Concrete AI workflows and growth strategies your team can apply the next day
    Duration
    Half day to workshop series
    For whom
    Leadership, department heads and teams that want to put AI to work
    Learn more about this package
    02 / 05

    The Foundation

    Brand Basis & Positioning

    You know what you do. But it isn't landing on the outside yet.

    Goal
    Clarity on brand, target audiences & communication for a consistent presence
    Duration
    4 to 6 weeks
    For whom
    Founders & SMEs who want to sharpen or build their brand
    Learn more about this package
    03 / 05

    The Presence

    Content & Visibility

    You have a brand. But it's barely visible, and content costs you more energy than it delivers.

    Goal
    Content strategy & system for clear, consistent communication
    Duration
    4 to 6 weeks
    For whom
    Teams who want to stay visible without content becoming constant stress
    Learn more about this package
    04 / 05

    The Growth

    Demand & Customer Acquisition

    Visibility is there. But it isn't bringing customers yet.

    Goal
    Generate & convert demand, with clear channels & KPIs.
    Duration
    6 weeks
    For whom
    Teams who want to transform their visibility into growth
    Learn more about this package
    05 / 05

    The Scaling

    Growth & Optimization

    You're growing. But it feels chaotic instead of plannable.

    Goal
    Grow more efficiently, reduce waste, scale impact
    Duration
    4 to 8 weeks
    For whom
    Teams with ongoing demand who want to stabilize & expand results
    Learn more about this package
    Dr. Desirée Schatzl

    About me

    I was never good at staying in one lane.

    Lucky me.

    Austria, Spain, Chile, China. And then Mexico, first as a VW trainee, then stayed for ten years: process optimization at the plant, a professorship, competitiveness strategy for a megacity, finally marketing at one of Latin America's largest business schools.

    Back in Europe, VP Marketing & Sales at an EdTech; today business development and ISO 9001 at a family run semiconductor company.

    Every stop showed me why some companies grow and others get stuck. Today I build that for others. Consultant doesn't quite cover it: I build with you, implement, and stay until it runs.

    Selected work

    References

    Universities, cities, startups, enterprises. Strategy and execution across different worlds.

    Tomorrow University of Applied Sciences Logo

    Tomorrow University of Applied Sciences

    Germany

    VP Marketing & Sales / Professor, Growth, Brand & Partnerships.

    EGADE Business School @ Tec de Monterrey Logo

    EGADE Business School @ Tec de Monterrey

    Mexico

    Global Marketing Director, Brand Strategy & International Campaigns.

    Tec de Monterrey Logo

    Tec de Monterrey

    Mexico

    Degree Program Director / Professor, International Business.

    IAG GmbH Logo

    IAG GmbH

    Austria

    Business Development Manager, Funding Projects & Expansion in Europe & North America.

    Promotora Social México Logo

    Promotora Social México

    Mexico

    Head of Strategic Alliances, Positioning, Partnerships & Ecosystem Development.

    City of León Logo

    City of León

    Mexico

    Director of International Competitiveness, Location Strategy & Innovation Council.

    B Lab & Sistema B Logo

    B Lab & Sistema B

    Europe & Latin America

    Consulting, Supporting companies to B Corp certification.

    MassChallenge Logo

    MassChallenge

    Mexico

    Juror & Mentor, Global Startup Accelerator Program.

    MOT Business School @ AAU Klagenfurt Logo

    MOT Business School @ AAU Klagenfurt

    Austria

    Curriculum Development and Strategy for Sustainable Tourism & Continuing Education.

    Silent Yachts Logo

    Silent Yachts

    Austria

    Consulting, Pitch Deck & Strategic Storyline for Capital Raising.

    Wildwuchs Linz Logo

    Wildwuchs Linz

    Austria

    Consulting, Funding Acquisition & Concept for Sustainable Business Transformation.

    Hansa-Flex Logo

    Hansa-Flex

    Austria

    Consulting, Development of a Coworking Concept.

    Psychologische Praxis Metzler Logo

    Psychologische Praxis Metzler

    Austria

    Consulting, Funding Acquisition & Concept for Sustainable Management.

    Volkswagen de México Logo

    Volkswagen de México

    Mexico

    Trainee, Quality Management & Process Optimization.

    Hypo Alpe-Adria International AG Logo

    Hypo Alpe-Adria International AG

    Austria

    Trainee, Equity Management & Marketing.

    s3industries Logo

    s3industries

    Austria

    Branding & identity, brand presence (website, socials).

    Praxis In Balance Logo

    Praxis In Balance

    Austria

    Branding, website redesign and optimization of digital presence (SEO, AI visibility).

    DIH Süd Logo

    DIH Süd

    Austria

    Workshops on innovation, technology, vibe coding and digital change.

    Wirtschaftskammer Österreich Logo

    Wirtschaftskammer Österreich

    Austria

    Workshops on AI and digital change for founders and SMEs, among others with WIFI Carinthia and the Styrian Economic Chamber.

    Get in touch

    Let's talk

    Send me a short note about what you are working on. I get back within 24 hours.